To find real-people subjects, producers Megan Power and Heather Smith called ......
To find real-people subjects, producers Megan Power and Heather Smith called friends and advertised on Craigslist. They wanted people in each ad to have real-life relationships. "If someone looked interesting, we'd ask if they had a wife or kids or friends who could come along," Zelman says. As Kayser says, "If we're going to show a couple making out, they should know each other." For each group, Zelman set up scenarios, then photographed their reactions: He got a magician to entertain the kids in his neighborhood; for some adults, he set up a wine party on a rooftop in San Francisco.
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